Client: Tsadig Band
Project: "Goolingoo" music video - "While on Earth" album.

Client: Nara M.
Project: An online campaign and marketing assets for a female candidate.

Client: Springboard
Research Project: Mental health awareness, therapist finder.

My Role:
Lead UX/UI Designer

My Tools:
Figma
Airtable
Slack
Notion

My Team:
Project Manager: Hayley G., Aza Sh (Founder)
Community Manager: Oku Z.
Development Team Lead: Tuguldur U.

Timeline:
04/15/2021 - 06/04/2021 (Launch Date)

Deliverables:
Design Audit
Design System
Web Landing Page
Mobile Landing Page
Social Media Templates
Multiple Language Versions

The Problem:
On the air quality index of 0 to 301+, Ulanbaotr, the capital of Mongolia, has a pollution level that fluctuates between 150 and 150 due to particle pollution, PM 2.5 particulate matter, from using coal as a main source of heat during winters.150-250 level places on the "Unhealthy" to "Very Unhealthy" scale, causing respiratory, developmental, and environmental health deterioration over the winter months every year.The lack of progressive and accessible health care in Mongolia, a developing country, makes it difficult to educate or protect against the negative health effects of air pollution.

The Solution:
Breathe Mongolia, a clean air coalition, is solving this problem through:

Collaboration: Cross Functional Teams + Users (6)

Before: Take Action Page

Process: Early Ideations + User A/B Testing

Design Sysem and Branding:Branding assets and design system were implemented leveraging the Breathe Mongolia brand book and new Take Action designs in order to continue consistency for future iterations.

Final Web Landing Page:
Visit the Take Action landing page on the Breathe Mongolia website here - BreatheMongolia.org

Deliverables: Final Mobile Landing Page
Rationale

Mobile Designs:
+ Social Media Templates - IG

IG Post Templates

IG Story Templates

"When Ari joined our Breathe Mongolia, she understood all of our UX/UI and visual design needs seamlessly and started delivering tangible results from Day 1. She has been very efficient, creative and flexible in our dynamic, remote environment as the sole designer at our organization. Ari is a quick learner, an attentive listener, and extremely receptive to stakeholder feedback. Her strong visual design background is a priceless asset to our growing nonprofit organization's mission. She thinks outside the box and always goes above and beyond the user's expectations. Any organization would be lucky to have her."

• Aza Tsogtsaikhan, Founder of Breathe Mongolia

About:
Air quality mobile application, Agaarly ("air-ly"), for monitoring and alerting high air pollution levels in Mongolia, specifically in the capital city of Mongolia, Ulanbator.
Breathe Mongolia NGO, the founder of the app, made it their goal to:1. educate
2. provide resources
3. raise awareness

How did this design solve any problems?
Why not use other air quality applications on the market?The application is geared towards non-English speaking residents in Mongolian provinces that often do not have access to resources for fighting against air pollution. The value of the design is based in creating a sense of familiarity, empowerment, and approachability in using the app as it focuses on specific air pollution problems in Mongolia. As opposed to using third party apps, the sense of ownership and the localized information encourages frequent use of the app as well as building better habits and measures against the negative effects of air pollution.

This was achieved by:1. Default language setting in Mongolian - the data is intuitive as possible to non-English speaking users.
2. Semantic colors to convey dangers levels right away without having to process or dig deeper into what it means or what steps to take.
3. Use of Mongolian traditional art elements, i.e. the clouds, in building a sense of ownership and approachability.
4. Flow state of the app focuses on location specific issues due to air pollution. (ex.: fire in drier provinces)

Early Ideations:
The style of the clouds in this classic painting is a common one among Mongolian traiditional, classic paintings that it's portrayed often in pop culture.

Final Concept:The development of the Agaarly app is on hold due to low budgeting and engineering resources available at the moment, a common issue among non-profit organizations.

Bride's name: Rainbow (English translation)Groom's name: Summit (English translation)Occasion: Paper Year (First year wedding anniversary)

The couple loves hiking, their parents dedicate wine for their kids' milestones from their own vineyard, and they're celebrating their first anniversary away from home in 2023. The design reflects the amalgamation of their names as a landscape with traditional Mongolian style line art, with gold foil embossing. The label is applicable for any type of wine, red or white, without losing the level of contrast.

Early Ideations:

Final Design:

About: Client
Female candidate running for election with an agenda tailored towards mothers and children.Occasion:
National Election.Deliverables:
Character design of client and son
Illustrations
Campaign PostersPay:
$$

The candidate, Nara M., is a single mother entrepreneur. She ran independently and advocated for solidifying and enforcing family laws, specifically child support and welfare for families.

Campaign Posters:
Illustrations incorporated into poster template.

Campaign Marketing:
Street Signs

About:
Boxly is an online platform for buying and shipping goods globally. The users are able to buy and ship as many as 100 boxes from global conglomerates on their mobile device.The Problem:
It was time consuming for customers to curate and ship a box one by one.
Accessibility and brand color pallettes were not defined due to low design maturity.The Solution:
User flow to duplicate boxes
Multiple active boxes
Accesibility testing - New styleguide
Early explorations
Presentation and testing at every fidelity

Deliverables:
Heuristic Evaluation
User Interviews
20 Page Design Audit
Styleguide
Graphic Assets - Illustrations
Grid Specs - Responsive to Devices
Components - Basic Design SystemPatterns:
Log In Flow
Onboarding Flow
Landing Page
Multiple Active Box

Design Audit + Heuristic Evaluation:

Early Explorations:

About: Client
Female Entrepreneur Beekeeper with a small scale organic farm.Occasion:
Rebranding packaging for the honey.Deiverables:
Floral Illustration
Character Design of client - marketing purposes
Honey jar labelPay:
$$

This female entrepreneur has been beekeeping and harvesting organic honey since early 2010s.
The farm is located on land that abundantly grows spring onion flower called Allium, therefore, named her business after the flower in her language, "Mangir."

Character design illustration of the client for marketing - beekeeper suit.

Character design illustration of the client for marketing - farmer.These illustrations were used on series of posters in order to appeal to customers as a local, organic, handcrafted bee farm.

Moodboard:
The client wasn't sure what she wanted the new rebranded label to look like. Budget was a priority, besides keeping the branding color pallete intact, a purple pastelle colors. So, a moodboard was provided in order to pick a general direction for the rebranding.

Early Ideations:
Once the client chose a general direction, low-fi explorations were provided for further feedback.

Final: Illustration

Final: Label - Mock

About: Tools
CNC MachiningDeiverables:
Rococo style stool
Handsewn pillowBOM:
Wood
Silk, Rope, Sewing Kit
CNC Machine

Ari earned her BS degree in product development (industrial design) with a minor in marketing.

Early Sketches:

Design:
Fusion360 (3D Modeling Software) Rendering

Details:

Final Stool: Second round of explorations and ideations with new assets

About: Client
Tsadig, a Bay Area metal bandOccasion:
New Album Release: "While on Earth" 2023Deiverables:
Vinyl Album cover
Website (maintained by the band since handoff)
Animated music video (see Gooilngoo)
Merch Mocks

The band has been creating music since 2012 and their music is a blend of Mongolian traditional throat singing and metal.The band's latest album is named "While on Earth..." signifying the time we each have on Earth and the transcendent nature and expression of it.

The website design that has been handed off at the end of this project is now being maintained by the band members that do not have design experience. For this reason, the website design is not presented on the portfolio.

Early Ideations:
Midjourney Generative Moodboard - Ai generated images were used to create a moodboard for the project, which was a first step in incorporating and learning how to utilize AI into the design process. The value mostly lied in saving time on conveying the look and feel of the album.

Mid-Fi Process:
By the time the ideations were presented to the band, we found out that there's a series of commissioned artwork by a local fine artist that the band had never used before.

Mid-Fi Process: Second round of explorations and ideations with new assets

Role: Art Director + Character Designer
Animator: Andrew Jackson
Collaboration Timeline:
5 Wks June - July 2023
Deliverables:
Animated Music Video (4.59m)
Album Cover (Vinyl)
Band Website

Goolingoo is a Mongolian folk song about a widowed, beautiful woman that's mourning the death of her husband. Tsadig, a Mongolian-American rock band based in Oakland, CA, recorded their rendition of the song to be included in their 2023 album, "While Visiting Earth..."

Early Ideations:
Character Design

Final Character Design:

Animation: Storyboarding Process. The theme of the animation is surreal, nautical, and metaphorical with an traditional, minimalist look and feel that translates through strong color contrast and pallettes.

Process: Worked closely with the animator to decide what's feasible within our deadline and budget and converted the initial storyboard to a high fidelity level for the final MV.

Animation Stills: Final MV Stills

Moodboard:

Name: Kotobuki Japanese RestaurantScope: Website + Updated Takeout Menu (assets provided).Occasion: New management + rebranding.Rebranding for a minority owned restaurant located in Oakland, CA.www.KotobukiOakland.com

What do people wanna see when they visit a restaurant website online?The menu!But the menu is like 10 pages...And nobody would be reading through everything, especially on a landing page, so we make it visually appetizing and highlight the featured items.That makes sense, what else did you solve?The restaurant has a very casual ambiance and a very extensive menu in addition to the usual sashimi and sushi rolls that customers expect. So, on top of being visually stunning to trigger the user's appetite just like they're at a table already, we wanted to translate and clarify the Japanese names on the menu, which enforced the casual ambiance of the venue.Deliverables:
1. Website
2. Website Management Platform
3. Domain Ownership
4. In-House Menu Design
5. Takeout Menu Design
6. Branding Assets

Final Design:

About:

Name: Inkzoo PrintsScope: Website + Business Cards + Brochures + PostersOccasion: Rebranding.Rebranding for a minority owned screenprinting company located in Oakland, CA.

New Logo:

Business Card Designs: Illustration + With Logo Incorporated

Business Card Designs: V2

Note: website has been discontinued due to funding reallocations

Final Design:

Branding Assets: Poster

Hi, I'm Ari Enkh!

Current:
Product designer at the Walt Disney Company - Disney Entertainment ESPN & Technology | Enterprise | Business Insights and OptimizationWhat I do:
UX/UI design - Data Visualization, User Research, Data Analysis and Volume Control, Visual Identity Development
Graphic Design- Illustration, Packaging Design, Branding, Content Creation and Industrial Product DevelopmentUX Methodology:
Information Architecture, User Research Interviews, User Persona Creation, User Flow, Research Synthesis, Ideation, Sketching, Wireframing, Rapid Prototyping, Usability Testing, Journey Mapping, Visual Storytelling, Storyboarding, Low Fidelity Mockups, A/B Testing, High Fidelity Deliverables, Master Design Systems, Graphic Design

Tools:

Visit Aria Gali Designs: www.Aria-Gali.com
Visit Pax Mongolica: www.PaxMongolica.us

Hire Ari: Email [email protected]

• LinkedIn
• Instagram
• CV
• Email

Recommendations

Noteworthy Clients: Breathe Mongolia, Film It, Machinery Analytics

• Visit Ari's LinkedIn

"Ari is a bright a detail oriented designer. She is skilled in visual design and at breaking down complex design problems into repeatable component-based systems. Ari supplements her abilities in UX design with fantastic illustration chops. She is responsive to criticism and always eager to learn."

• Sebastian Tory-Pratt, Head of Product at Carrot Inc.

"When Ari joined our Breathe Mongolia, she understood all of our UX/UI and visual design needs seamlessly and started delivering tangible results from Day 1. She has been very efficient, creative and flexible in our dynamic, remote environment as the sole designer at our organization. Ari is a quick learner, an attentive listener, and extremely receptive to stakeholder feedback. Her strong visual design background is a priceless asset to our growing nonprofit organization's mission. She thinks outside the box and always goes above and beyond the user's expectations. Any organization would be lucky to have her."

• Aza Tsogtsaikhan, Founder of Breathe Mongolia

"Ari and her colleague worked as a team to develop a design system and Ux prototype for our analytics viewing web app. She was a pleasure to work with, highly organized, extremely productive and what they produced in the end was exactly what we were looking for. I would reccomend her for your UI/UX needs."

• Peter Kostka, CEO of Machinery Analytics

"I have had the pleasure of working closely with Ari for the past 3.5 years at The Walt Disney Company. As a designer responsible for shaping the user experience of various complex enterprise tools, Ari has consistently demonstrated exceptional talent and dedication.Some of Ari's standout qualities are her ability to manage difficult relationships and make the complex simple. She excels at prioritizing efforts to meet short deadlines and effectively manages time within and across projects. She consistently arrives well-prepared and excels at leading discussions, making her a remarkable contributor to our team.Creativity and innovative thinking are at the core of Ari's approach. She consistently brings fresh, out-of-the-box ideas to the table, enhancing our projects in ways that often exceed expectations. Her patience, flexibility, and approachable nature make her a joy to work with, and her genuine care for partners and users shines through in every interaction.Ari is an invaluable asset to any team, and I wholeheartedly recommend her for any role that requires a blend of creativity, leadership, and exceptional user experience design."

• Sarah Tencher, Designer at The Walt Disney Company - Enterprise

"Ari is a wonderful person. She’s kind, creative, humble, and has a great sense of humor. I had the pleasure of working with her for two years on the enterprise team at Disney, where she brought her creative talents and immense design experience to work each day. She tackles her projects with care and attention to detail, and her resulting design work is fantastic. Ari is genuine, helpful, fun, and optimistic. Don't miss your chance; I envy any team who is lucky enough to bring her on board."

• Ryan Loomis, Former Designer at The Walt Disney Company - Enterprise

Ari's Art + Initiatives:

Ari has been working as a freelance graphic designer since 2016, Aria Gali Designs. The work has founded and launched an online directory for Mongolian-American communities across America, Pax Mongolica as well as an online shop for traditionally inspired products, Aria Gali.

• Visit Ari's Instagram

Books:

Illustrations:

Art Commissions: